What do you mean by market? Write down the importance and benefits of marketing planning. Write down the short note on Human Resource Management.

Market:-

“Market include both place and region in which buyers and sellers are   free competition with one another”-Pyle.

    “The term ‘Market’ refers not to a place but to a commodity or commodities and buyers and sellers who are in direct competitions with one another”-Chapman.

Importance of marketing planning:-

The importance or marketing planning is discusses in the following points:--

1. It helps and avoiding future uncortainties. 

2. It helps in management by objectives. 

3. It helps in achieving objectives. 

4. It helps in co-ordinator and communication among department.

Benefits of Marketing planning:-

1. Marketing planning promotes successful marketing operation. 

2. Planning helps to co-ordinates activities which can facilitate the attainment of objectives. 

3. It forces management to reflect upon the feature in a systematic way. 

4. A resource can be better in relation to identified market opportunities. 

5. Planning can be advocated to minimize the risk of failure. 

6. Marketing planning reduces adverse consequence of management. 

7. A greater preparedness to accommodate charge can be stimulated. 

8. Marketing planning helps to approach performance capitalise on strength, minimize weaknesses and threads and finally open up new opportunities. 

9. A plan provides a frame work for a continuing review of operation. It will make the frame to give more attention to market enlargement rather than market maintainance.

Human Resource Management:-

  Human resource management is concerned with competing for and competing on human resource competing for human resource involves developing, relating and integrating personal to achieve competitive advantage.

** This definition focuses attention more sharply on the employment and utilitarian of human resources with a view that the organizations has right time and right place.