Benefit of Marketing Planning

Benefit of Marketing Planning: -

1. Marketing planning promotes successful marketing operation.
2. Planning helps to co-ordinates activities which can facilitate the attainment of objectives.
3. It forces management to reflect upon the feature in a systematic way.
4. A resource can be better in relation to identified market opportunities.
5. Planning can be advocated to minimize the risk of failure.
6. Marketing planning reduces adverse consequence of management.
7. A greater preparedness to accommodate charge can be stimulated.
8. Marketing planning helps to approach performance capitalise on strength, minimize weaknesses and threads and finally open up new opportunities.
9. A plan provides a frame work for a continuing review of operation. It will make the frame to give more attention to market enlargement rather than market maintainance.