What is the Objective of marketing?

   The end of all marketing activities is the satisfaction of human wants-Barker and Anshen. Through the satisfaction of human wants profits are reworded to the business and the reward is instrument for marketing .Now the time has changed and object of marketing is more than securing profit s. The following are the aims of marketing :

i.     Intelligent and capable application of modern marketing policies.

ii.    To develop the marketing field.

iii.    To develop guiding policies and there implementation for a good result.

iv.    To suggest solutions by studying the problems relating to marketing.

v.   To find source for further information     concerning the market problems.

vi.    To review existing marketing function if short coming are found.

vii.   To take appropriate action in the source of action .